Satadina Svaraarchana is a unique program of 100 days of Classical and semi-classical music concerts presented on social media through YouTube, Facebook and WhatsApp, to raise awareness and funds for Sankara Nethralaya USA. This program was coordinated by Prasad Rani, Trustee of Sankara Nethralaya LA Chapter.
Commencing on Vijaya Dasami, one of the most auspicious festivals in India, Satadina Svaraarchana presented one concert each day and culminated in the 100th day on Friday, 16th April 2021. 108 artists from countries around the world including USA, India, UK, and Australia showcased their artistic talents to raise funds for indigent patients. The age of the performers ranged from 7 years to 70 years with 70% of the participants being women and girls. Around 50% were children and young adults – a great sign that the next generation is also equally engaged in learning classical art forms like music.
Over 20,000 viewers viewed, offered encouragement for the concerts on social media, and donated to bring light to a poor patient’s life. 100 percent of the comments on YouTube were positive in nature.
Last but not the least, two of the performers are worthy of special mention:
Ms. Pervela, born with a serious medical condition that confines her to bed, has not allowed her health to prevent her from following her passion for music. She performed her concert for this event, all the songs, from the confines of her bed.
Ms Yellapragada, with a rare skin condition that prevented her from stepping out of her home, and could not even attend the regular school, learned music at home through a teacher and was happy to perform the concert for Sankara Nethralaya
Since 2020, when the pandemic shook the world, Sankara Nethralaya USA team have taken up their fundraising activities on social media to increase awareness of the organization among kindhearted people around the world and to raise funds for supporting its cause.
Prasad Rani, coordinator of the event expressed sincere thanks to all the participants who made this program successful. He also thanked Sri Bala Reddy Indurti, President, Sankara Nethralaya USA, for the, the encouragement and support for the logistics and completion of the program.
Bala Indurti thanked the volunteers Prameela Gopu and Rama Shyam Appali for developing beautiful video to showcase all the singers, brand ambassadors and volunteers in Satadinaswararchana 100th day video for streaming to major TV channels TVAsia Telugu, manaTV, manaTV International, SakshiTV, TV5 and US1. Thanks are due to Prasad Rani for dedicating time for this mega project to raise funds to Indigent blind patients in India.
Bala Indurti congratulated and thanked Dr. Girish Rao, President Sankara Nethralaya and the following Sankara Nethralaya USA EC and Board of Trustees for giving video messages and encouraging Prasad Rani and Satadinaswararchana team. Sri S.V. Acharya, President Emeritus Sankara Nethralaya USA, Sri Moorthy Rekapalli, Vice Presdent; Sri Sudhakar Mattu, Secretary; Sri Sowmia Narayan, Joint Secretary; Sri Raja Krishnamurti, Joint Treasurer; Smt Leela Krishnamurthy, Past President; Sri KG Venkata Raman, Past President; Sri Krishnaraj Bhat, BOT; Dr. Raj Modi, BOT; Dr. Bellamkonda Kishore; Dr. Reddy Urimindi, BOT; Sri Srini Vangimalla, BOT; Sri Partha Chakravarthy, BOT; Sri Rajasekhar Aila, BOT; Sri Shankar Setty, BOT; Sri Varad Rajan, BOT; and Nataraja Natyanjali dance director Neelima Gaddamanugu.
Bala Indurti also thanked the following TV channels and the management for providing live streaming and unconditional support.
Srinivasa Ganagoni, CEO TV Asia Telugu: https://www.youtube.com/watch?v=9sqOhX9lM0E
Sridhar Chillara, CEO manaTV: https://www.youtube.com/watch?v=A5GKAKBgVKQ
Sridhar Chillara, CEO manaTV International: https://www.youtube.com/watch?v=oy9YMqmHFDk
Harish, TV5 North America correspondent: https://www.youtube.com/watch?v=SyZOELnXBWM
Simha, SakshiTV, North America correspondent: https://www.youtube.com/watch?v=hkle2d6S1IU
Thanks are due to the following Chennai team members Malathi Krishna, Sunita Doss, Theagarajan, Suresh Kumar for all the support to make this program successful.
Thanks are due to Srinivas Rani for sharing the daily updates in Facebook and Whatsapp.