SN OM Trust breaks new grounds in awareness creation of its cherished institution

Telugu Association of North America

As a fund raising body ever exploring new avenues to spread awareness on the Sankara Nethralaya philosophy, its goals and achievements and raise funds for its community initiatives, the Sankara Nethralaya OM Trust realized that the Telugu Association of North America (TANA) congregation slated to take place at Dallas would be an ideal platform to reach out to the Telugu community living across North America and Canada. They quickly got their act together by coordinating on one hand with the organizers of the 19th TANA convention on the modalities of setting up a booth and distributing publicity material at the venue and ensuring that the necessary materials are ready on time, by actively interacting with the creative team at Sankara Nethralaya.

The booth set up and collaterals in place as scheduled, the  SN OM Trust members from the Dallas region Shri Suresh Dalapathy who played a key role in facilitating SN OM Trust’s participation in the event, trustee Shri Prabhu Sivaraman and volunteers Shri Venantius Anthony, Shri Mohannath, Shri Sridhar Vasudevan and Srimathi Sukanya Vasudevan presented themselves enthusiastically at the OM Trust booth at the Dallas Convention Center on the 24th of May 2013, the inaugural day of the 19th TANA Convention. The booth was designed with an emphasis on showcasing Sankara Nethralaya’s activities at Andhra Pradesh, especially the newly inaugurated Sri City Sankara Nethralaya at Tada, near Sulurpetta at the Tamil Nadu Andhra border and the Mobile Surgical Bus.

The booth witnessed a good footfall, the brand recall and familiarity of Sankara Nethralaya were evident in the interaction that the visitors had with the OM Trust members and volunteers manning the stall. The Trustees and volunteers manned the booth in turns on the three days of the convention between the 24th-26th of May, welcoming visitors, handing over the flyers and brochures, briefing them on the various activities of Sankara Nethralaya and the critical need to support its endeavours. Prominent among the visitors were long time friends and supporters of SN OM Trust from the Dallas Area, Shri Nani Iswara the senior software professional and Vani Iswara the founder of Ellora Center for Performing Arts. There were spirited enquiries from the visitors on areas like student observership and other avenues through which they could associate and assist Sankara Nethralaya in its various activities. The Twin Surgical Bus and the recently inaugurated Sri City Sankara Nethralaya at Tada evoked great interest among the visitors.

While the event did not translate into significant monetary benefit, it provided a great opportunity and meeting point to interact with the members of the Telugu community, spread awareness and identify potential well wishers and donors among them. The members of the Sankara Nethralaya OM Trust would be pursuing these promising contacts and leads through the good offices of the Telugu Association of North America (TANA) and the Chittoor NRI Association and exploring how their good will and confidence could be leveraged to bring about tangible real time benefits to the Sankara Nethralaya’s community initiatives back in India.

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