Dr. MV.Ashok Babu at the Session
The Sankara Nethralaya Academy, an education arm of Sankara Nethralaya, Medical Research Foundation conducted a niche, session on “Effective Communication Skills for Healthcare Managers on Monday, 18 May 2015.
The session started with a warm welcome note and the need for supervisory skills in professional managers by Shri A. Mahalingam, Deputy Registrar of the institution, he thanked the participants for the overwhelming response and confidence in the institution and wished them a wonderful and successful session.
The lively session was conducted by Dr. M.V.Ashok Babu, a qualified trainer with easy to understand examples and video clippings.
The session covered the important aspect of non-verbal communication and the messages that are conveyed through gestures and body language. It emphasized the importance of feedback to make sure the message conveyed by the sender of message is properly understood by the receiver. The various types of feedback phrases were discussed.
The rules and principles of effective communication were dealt in detail. The importance of using assertive language for communication within the organization and the necessity to understand the psychology of the receiver was emphasized. The difference between reaction and response to a situation was clearly put forth.
A sub topic on the basic psychology and expectations of patients from a doctor was explained, with special focus on dealing with subjective healthcare cues. The changing realities of the mental state of the patients of today and in the future, when compared to the past, made the participants ponder on the techniques to be adopted to make impactful communication to patients.
Finally the session was concluded with tips on how to use communication for providing good patient service and experience.
At the end of the session, Shri A Mahalingam also used the opportunity to make a quick announcement about the forthcoming 12 weekends Certificate Course in Healthcare Quality Management – 2nd batch to be conducted in collaboration with Association of healthcare Providers India (AHPI), New Delhi and ACME Consulting (Healthcare Quality Consultancy) Chennai and to be commencing from 18th July 2015 and requested to visit www.thesnacademy.ac.in to know more and online application.
A career counselling session was organized by The Sankara Nethralaya Academy (TSNA),a unit of Medical Research Foundation at its Academy campus Vanagaram, Chennai – 600 095 on 16.05.2015, Saturday to facilitate students completing their schooling to discover new and exciting academic options, a large number of young people had an opportunity to discover a whole range of courses in the healthcare sector that could help them build a great career.
Students & Parents at the career counselling session
Welcoming the gathering, Mr. A Mahalingam, Deputy Registrar, explained the service orientation under the visionary leadership of the Living Legend Padma Bhushan Dr. SS Badrinath. He briefed on the educational facilities and collaborations of the academy, for offering a purposeful education to the society, he also highlighted that the healthcare service sector is booming and that there are abundant career opportunities here, which he explained has made many institutions like the Sankara Nethralaya Academy to offer specialized courses in this sector to prepare students aspiring to be a part of this high growth industry
Dr MV Ashok Babu Expert in Clinical Counseling Addressing gathering said the medical sector is able to make up about 40 per cent of the staffing requirement required for paramedical personnel, but there is a need for qualified paramedical support personnel to help augment the growth of the healthcare sector which is evolving very fast. Responding to queries about the scope of these courses, he said, “Students can not only be employed, but also study ahead till the doctorate level and be exposed to the manufacturing sector as well, if they take up the allied health science courses offered.”
Prof. S Ramani, Principal, further added that employability can be enriched only by acquiring knowledge, skills and attitude, over and above the qualifications, reinforcing the uniqueness of this academy which is approved by Healthcare Sector Skill Council (NSDC). He also detailed about the extensive scholarship schemes offered by Sankara Nethralaya for the meritorious and economically weaker students.
Dr Anuja R Singh, Manager – Optometric Education, Sankara Nethralaya Academy at the career counselling session
The Sankara Nethralaya Academy offers several courses like BSc (Medical Laboratory Technology), BSc (Ophthalmic Dispensing), Fellowship of Dispensing Opticians, BBA (Hospital & Healthcare Management) and Diploma in Ophthalmic Nursing Assistant. The details and curriculum of these courses were explained by the concerned faculty heads Dr. Anuja R Singh, Dr. Vandhana, Mr. Senthilkumar and Ms. Renganayaki, who also outlined the career opportunities after course completion.
The program concluded with clarifications and individual counseling and commencement of admission process. Further details and applications for the course can be obtained through the academy website www.thesnacademy.ac.in
Participants at the Healthcare Marketing Session
As part of its holistic approach to the management and delivery of healthcare and enhancing every facet of it, the Sankara Nethralaya Academy the academic arm of Sankara Nethralaya, a unit of Medical Research Foundation conducted an in-depth session on one of the most challenging and relatively untouched field of healthcare marketing. The session titled “Healthcare Marketing” was held on Saturday, 09th May 2015.
Healthcare marketing assumes critical importance in view of the corporatization of health care delivery, the emergence of India especially Chennai as a preferred national and international health care destination, the entry of a large number of players into the healthcare arena, greater awareness and rising expectation of patients and their families have made health care delivery a highly exciting and competitive activity.
It should be borne in mind that health care as a service was not professionally marketed in the past. As a sunrise activity healthcare marketing does not have precedents to learn from, it is also governed by norms and ethics laid down by the Health Ministry.
The session was conducted by highly qualified and experience professionals like Mr Murali Subramanian, professor of healthcare marketing, Indian Institute of Knowledge Management (IIKM) and Visiting Management faculty to Sankara Nethralaya Academy, LIBA,etc.
The session was highly informative with a high level of interactivity. The participants had lots of fun as they played various roles as a part of real-time learning. The feedback given by the participants was excellent.
Mr A. Mahalingam, the Deputy Registrar of the Sankara Nethralaya Academy took this opportunity to wish the participants for their cooperation and successful completion of this session.
Mr Mahalingam also highlighted the importance of Quality Assurance in healthcare management and informed that the Sankara Nethralaya Academy successfully completed the first batch of Certificate Course in Healthcare Quality Management in collaboration with AHPI (Association of Healthcare Providers –India), New Delhi and ACME Consulting Ltd, Chennai.
36 Candidates for onsite and online course registered from reputed healthcare institution both domestic and international and successfully completed the same. Now the SN Academy invites applications for 2nd batch of Certificate Course in Healthcare Quality Management and refers www.thesnacademy.ac.in for more details and online registrations.
The Sankara Nethralaya Academy (TSNA), the academic arm of its illustrious parent institution and world class eye care provider is committed to sharing the knowledge and experience of its parent institution to enhance the overall functioning of the Medicare industry, by improving every one of its multiple facets.
It was surprising for many to know that the most contributing cost factor in healthcare is the supply chain which is normally invisible, especially with respect to the customers. The information packed session on Healthcare Supply Chain organized on 25th April 2015 commenced with the play of a video clipping on Healthcare Logistics by DHL.
Sri A Mahalingam, Deputy Registrar, TSNA welcomed the gathering and Introduced the speaker for the Healthcare Supply Chain Session.Prof. S. Ramani is having a blend of experience of more than two decades in industry and one decade in higher education. He has been associated with a wide range of functions viz. manufacturing, marketing, distribution, logistics, supply chain and information systems, which he leveraged in management education. He has worked for reputed organization like Madras Fertilizers Ltd., ICFAI and Confederation of Indian Industry and currently he is the Principal of our Sankara Nethralaya Academy
Prof. S Ramani explained various concepts pertaining to Healthcare Supply Chain, while driving home the point that in healthcare, the supply chain need to be managed both effectively and efficiently, with the sole objective of optimizing the total cost, without compromising on quality of service.
He explained Healthcare supply chain management as the management of materials like medical equipments, medical supplies like medicines, bandages, p.o.p, syringes, etc. manpower like physicians, specialists, nurses, etc. to treat the sick patient efficiently at a reasonable and affordable cost, in the shortest time, with the maximum patient’s satisfaction.
While the presentations were highly informative, combination of relevant video clippings, case study, participant activity and even a simple test, made the session highly participative and interesting.
Prof. Ramani detailed how a supply chain is the network of facilities and distribution options that performs the functions of procurement of materials, transformation of these materials into intermediate and finished products, and the distribution of these finished products to customers. He suggested that Hospitals can control cost by practising economies of scale; the most important criteria are being able to maintain value to the customers, with cost reduction.
He concluded that we have one winning strategy i.e. to win the overall trust of the customer by OPTIMIZING SATISFACTION through two approaches viz. Enhancing (Customer) Satisfaction and Eliminating (Customer) Dissatisfaction.
The session was well appreciated by all the participants who felt that it added value to their knowledge.
At the end of the session, Mr A Mahalingam also announced that the next session will be Healthcare Marketing on 09.05.2015 by Shri Murali Subramanian, professor of healthcare marketing, Indian Institute of Knowledge Management (IIKM) & Visiting Faculty for Sankara Nethralaya Academy’s Healthcare Management programs.
On Saturday the 18th April, we had a lively session on ‘Team Building” by the well known leadership coach, Sankara Ratna MSJayaraman. This session was rated as excellent by almost all participants, who paid rich encomiums to MSJ! Shri A.Mahalingam,Assistant Registrar,Sankara Nethralaya Academy began the session with a highly complimentary introduction of the day’s star speaker Shri Manjakudi S.Jayaraman, he made a grateful reference to the honourary service being rendered by the Management Guru towards Sankara Nethralaya’s quality maintenance initiatives by way of regular lectures and training sessions to employees of various departments at the institution.
MSJ started the programme with a 2 minute video ending with a reflective question “What differentiates a Team from a group” and with that question thrown in, he got the entire ambience simply electrified! Next two hours were full of team activities followed by team presentations.
Four teams were assigned the task of bringing out some specific lessons that they had learnt to turn an ordinary group into an extraordinary, high-performing team! And all the four teams demonstrated thorough their presentations, the art and science of engaging and energizing people in teams!
MSJ also gave the class an assignment which would enable them to discover their own hidden qualities and potential and learn the technique of building the “We” space
Many participants observed that it was a rare session which was ‘full of fun with learning taking place every moment!’
Dr. K Padma Lakshmi, pursuing her postgraduate degree offered by the Diplomate National Board of examination at the CU Shah institute of Post graduate Science, Sankara Nethralaya won the “Divya Chaturvedi Gold Medal award” for her outstanding performance on the paper sub speciality of Uveitis and Inflammatory diseases, in the examinations held in April 2015.
Elizabeth Vincy Thomas, basically a graduate in B.Sc (Cardio Pulmonary Perfusion Care Technology) and pursuing her 1st year MBA – Hospital & Healthcare Management programme at The Sankara Nethralaya Academy. Out of 14 students who appeared for the examination she has been awarded as University Rank Holder for First Class with Distinction (86%) in the semester examination conducted by Hindustan Institute of Technology & Science (HITS), Hindustan University, Chennai. During a very short span of time her academic performances were excellent and outstanding. The award appropriately reflects the endless hours that she spent on her academic activities. She is highly talented and involves herself in all event management activities. She is also the class representative in coordinating all internal coursework and has won the appreciation of several faculty members as well.
Mr. S S G K Murali is conducting the Session
The session was very lively and interactive with a good number of participants contributing to the content of the session with their comments and personal experiences in their sphere of work.
The concept of customer service, profit chain and the benefits that would accrue to the organization when excellent customer care is rendered on were highlighted. Referrals, Positive word of mouth, standing apart from the competition and increase in revenues were discussed.
Videos were shown on handling different types of customers such as an
• Angry customer
• Impatient customer
• Passive customer
Further a couple of short videos on bad customer service were screened and the participants were asked to comment on the deficiencies that they observed on the delivery of service. The golden rules of customer service were discussed. It was felt by all the participants that given the intensity of the competition prevailing in the health care sector, in addition to quality of care, the service levels are very important to drive patient footfall and if there are inadequacies in this area it will clearly reflect on the growth of the hospital.
All the participants were very happy with the quality of the workshop. The facilitator of the workshop asked the participants about their impressions on the workshop as they were his customers. All the participants gave an excellent feedback on the session and opined that they were delighted customers at the end of the session
A career counselling session was organized by The Sankara Nethralaya Academy (TSNA),a unit of Medical Research Foundation, Chennai) a forerunner and leader in the area of imparting healthcare and health management technology which draws its strength from its parent organizations, Sankara Nethralaya, the Medical Research Foundation and Vision Research Foundation, a State of the Art Research Facility on its College road main campus, Chennai on 12.04.2015, Sunday to facilitate students completing their schooling to discover new and exciting academic options, a large number of young people had an opportunity to discover a whole range of courses in the healthcare sector that could help them build a great career.
Poor employability is the main factor behind unemployment, ironically while employment opportunities are on the raise there are many who still find it difficult to secure a job on account of various factors. This meet was meant o focus on this lacuna. Addressing the plus two students and their parents during the Healthcare Career Counseling, organized by The Sankara Nethralaya Academy in Chennai, Prof. Irungovel, Manager-Counseling, Sankara Nethralaya, stressed the need for skill development. He outlined the career scope emerging in Healthcare sector and advised the parents to limit themselves with career counseling and leave the decision making by the concerned students, based on their interest.
Earlier, welcoming the gathering, Mr. A Mahalingam, Deputy Registrar, explained the service orientation under the visionary leadership of the Living Legend Padma Bhushan Dr. SS Badrinath. He briefed on the educational facilities and collaborations of the academy, for offering a purposeful education to the society.
Prof. Ramani, Principal, further added that employability can be enriched only by acquiring knowledge, skills and attitude, over and above the qualifications, reinforcing the uniqueness of this academy which is approved by Healthcare Sector Skill Council (NSDC). He also detailed about the extensive scholarship schemes offered by Sankara Nethralaya for the meritorious and economically weaker students.
The Sankara Nethralaya Academy offers several courses like BSc (Medical Laboratory Technology), BSc (Ophthalmic Dispensing), Fellowship of Dispensing Opticians, BBA (Hospital & Healthcare Management) and Diploma in Ophthalmic Nursing Assistant. The details and curriculum of these courses were explained by the concerned faculty heads Dr. Anuja, Dr. Coral, Mr. Senthilkumar and Ms. Renganayaki, who also outlined the career opportunities after course completion.
This academy has requisite facilities like laboratories, hostels, canteen, transport etc. as explained by Ms. Sreedevi, Manager-Academics, who also proposed the vote of thanks. The program concluded with clarifications and individual counseling and commencement of admission process. Further details and applications can be obtained through the academy website www.thesnacademy.ac.in
Divine intervention by a seemingly invisible benign ‘Divine Hand’ at work has been the hallmark of many of Sankara Nethralaya’s achievements, right from its very inception to its growth to its present status, there have been many instance of destiny and fortune favouring the institution in the most incredible ways, this ‘Divine Will’ was evident in the fact that the Sage and Seer, who sowed the seeds for its inception with his emphatic appeal to an assembly of Doctors to serve their countrymen and blessed that Sankara Nethralaya will shine and serve humanity as long as the Sun and Stars shine in the sky was presiding over its ‘Thanksgiving day’ being observed by the institution in its 37th year of service on the 18th of April 2015 at its main campus in Chennai.
The ‘Thanksgiving’ function began at 3:00pm sharp with the mellifluous voice of Bombay sisters enthralling the audience at the packed to capacity Sri V.D.Swami Auditorium. A highly moved Dr. SS.Badrinath, Founder and Chairman Emeritus started the proceedings in an auspicious manner by paying his humble pranams at the feet of the Kanchi Pontiffs, His Holiness Shri Jayendra Saraswathi Swamigal and His Holiness Shri Vijayendra Saraswathi Swamigal who had most benignly accepted to grace the function and bless the institution and employees. He recalled the inspiring words of the Seer made 37 years ago which laid the foundation for Sankara Nethralaya and how it continued to inspire him to this day. He extended a warm welcome to the gathering and explained that the institution in general and he in particular had been ever grateful to the support and encouragement received from society and since it was humanly not possible to thank the thousands of people who had helped the institution along its way, the institution was dedicating the day as a symbolic ‘Thanksgiving Day’ to express its profuse gratitude to all those who made it happen from within and outside the institution. He declared with pride that Sankara Nethralaya has been adjudged as the ‘Numero Uno’ in the field of ophthalmic care in the country and thanked his team of colleagues for their dedication and hard work which kept the institution ahead and on top.
Delivering the Anugraha Bhashanam His Holiness Sri Jayendra Saraswathi Swamigal recalled the role of noble souls like Shri Vaidhya Subramania Iyer and Shri V.D.Swami in making Dr SS.Badrinath’s dream a reality, he remarked in lighter vein that if he had not restrained the young Badrinath from going back to the USA, he may have been an affluent doctor over there, sending his contributions to the institution from the USA. The seer observed poignantly that while Sankara Nethralaya was observing the day as a day of Thanksgiving to its well wishers, the institution deserved a big thanks from society for its great work done with dedication and often cost free.
Delivering his Anugraha Bhashnam His Holiness Vijayendra Saraswathi Swamigal traced the noble tradition of delivering cost free eye care to the needy as being thousands of years old and evidence of the same being engraved in the stone inscriptions of ancient temples, he underlined that the great rishis had emphasized on the qualities of sacrifice and service to mankind being practiced by Sankara Nethralaya with fervor. The Seer underlined that vision was the most critical of all the human faculties and congratulated Sankara Nethralaya for the excellent work being done in the field of eye care, eye research and education in ophthalmology. He declared with pride that devotees of the mutt from all over the country were making frequent requests to start a Sankara Nethralaya in their region with promises of taking care of the cost of the infrastructure, a testimony to the quality of work being done by the institution. The Swamigal enlightened the audience by observing that while it is natural for everyone to strive for a better ‘Standard of life’ such a pursuit should not be restricted to a good job, house and material comforts but a greater involvement in charity, compassion and service to fellow human beings, he emphasized that the more that one contributed to charity for noble causes like healthcare and education the more they and their progeny will be blessed.
The day witnessed the honouring and rewarding of Sankara Nethralaya associates for their great support to the institution and employees who had discharged their duties in an exemplary manner, by the Acharyas.
New Indian Express